A Childhood Flavour, Reinvented
Ask any Indian what snack brings back their childhood memories, and chances are they’ll mention roasted green peas — spicy, crunchy, and shared during school breaks, road trips, or family picnics. But what if we told you that same flavor could be reborn — bolder, crispier, and more delicious than ever before?
Introducing Crunchiz Green Matar Chips — a bold new take on a timeless classic, created with passion in the fertile plains of Punjab, where tradition meets innovation in every bite.
Born from the same kitchens that gave you the beloved Crunchiz Tomato Flavoured Chips, this new avatar pays homage to the earthy goodness of green peas while adding the unmistakable Crunchiz flair — ultra-crisp texture, real desi masala, and a snack experience that’s hard to put down.
From Punjab’s Fields to Your Fingertips
Crunchiz Green Matar Chips are more than just a snack — they’re a celebration of Punjab’s agriculture and culinary soul. We source the finest spring-harvest green peas from local farms in Fazilka and Hoshiarpur, where generations of farmers grow vibrant, pesticide-free matar using sustainable techniques.
Each pea is:
- Naturally air-dried to preserve its nutrients
- Tossed in signature Punjabi masala, crafted by local spice masters
- Vacuum roasted to lock in crunch with minimal oil
The result? A guilt-free, plant-powered chip that packs a powerful punch of flavour and nostalgia, without compromising on health.
The Crunchiz Masala Magic
What makes our Green Matar Chips truly unforgettable is the signature spice blend, inspired by the street-style roasted matar sold in paper cones across North India.
Our masala mix includes:
- Roasted jeera (cumin) and hing for warmth
- Dry mango powder (amchur) for a tangy twist
- Black salt for that chaat-like kick
- Green chili flakes for heat
- A hint of garlic powder and pepper to balance it all
This isn’t just spice — it’s a flavour journey. From the first crunch to the lingering aftertaste, every handful is an experience.
Healthy Snacking Meets Desi Innovation
Crunchiz Green Matar Chips aren’t just tasty — they’re packed with plant-based nutrition. Made from 100% natural green peas, they’re:
- High in protein
- Rich in dietary fiber
- Low in saturated fat
- Naturally gluten-free
- Roasted, not fried
Perfect for:
- Fitness lovers looking for a clean snack
- Vegans and vegetarians
- Students & office-goers who need mid-day fuel
- Parents looking for tasty but healthy options for their kids
We believe that snacking shouldn’t come with compromise. With Crunchiz, you get bold taste and clean ingredients — in every bite.
The Packaging That Pops
Every Crunchiz Green Matar Chips packet is a visual and functional delight.
We’ve designed:
- Eco-friendly matte pouches, decorated with bold green-and-gold highlights
- Illustrated motifs of Punjabi street snacks and local farms
- A resealable zip-lock, so your chips stay as fresh as day one
- QR codes on the back that take you behind the scenes — meet our farmers, watch roasting in action, and learn about the masalas
Each pack is not just a snack — it's a mini adventure into the fields and kitchens of Punjab.
The Desi Super Snack Goes Nationwide
After its sensational debut in Punjab, Crunchiz Green Matar Chips quickly found love far beyond its roots. In just under a year, the product expanded to shelves in Delhi, Mumbai, Jaipur, Ahmedabad, and Bangalore — and soon after, to e-commerce platforms like Amazon, BigBasket, Jiomart, and Blinkit.
Its unique selling proposition? A perfect blend of authentic flavour, guilt-free nutrition, and eye-catching design. While global brands focused on bland “green pea crisps” with western-style seasoning, Crunchiz offered something truly Indian at heart, with an unmistakable chatpata masala punch that hit all the right notes.
Retailers noticed. So did nutritionists. And most importantly, so did millennials and Gen Z snackers, who were craving something better — something that felt like home but didn’t sacrifice health or vibe.
Crunchiz Community – Empowering Farmers, Celebrating Culture
One of Crunchiz’s core commitments is to create a snack supply chain that gives back. Every packet of Green Matar Chips supports:
- Local farmers in Punjab who follow regenerative agricultural practices
- Women-led spice cooperatives that blend the unique masalas
- Small-scale packaging units that offer employment to rural youth
Over 65% of Crunchiz’s supply chain is community-powered, creating a ripple of impact that goes well beyond the factory.
Crunchiz also sponsors “Taste of Punjab” food festivals, school nutrition awareness drives, and urban rooftop farming workshops. With every campaign, the brand aims to be more than just a product — it wants to be a movement that revives local ingredients, celebrates Punjabi flavours, and brings back real food.
Beyond the Snack – A Vision for Tomorrow
Crunchiz isn’t just thinking about today’s snack aisle — it’s building a future where Indian flavours and superfoods take center stage globally.
What’s next?
- Export-ready versions of Green Matar Chips for NRI markets
- Organic-certified variants for health food stores
- Collaborations with chefs to create limited-edition flavours (like Tandoori Garlic Matar or Mint-Yogurt Masala)
- Expansion into complementary product lines like baked snacks, masala-coated nuts, and high-protein puffed bites
At the heart of it all remains one mission: to reclaim desi snacking, elevate humble ingredients like green peas, and make flavour-forward, nutrition-rich snacks that people trust and love.
Keywords
